The Flora Story

This story starts in Australia, moves to Italy, grows in South Africa and blossoms back in Australia into the Flora International of today.

Denis Secco, who was born in Australia then moved to Italy and fathered three boys in South Africa, decided he wanted to give his kids the opportunity of an education and lifestyle in Australia, which he too had loved so much. So in 1993 Denis Secco, his wife Marisa and his three boys Adriano, Steven and Michael returned to Australia.

From the age of 6 years old, Denis and his sister Giovanna would work with their Uncle picking flowers and selling them at the Sydney Flower Market. It was then that Denis's love of flowers was born, with his passion for Horticulture, Denis decided to complete his degree, during which time he supported his family working in the Fruit & Veg industry.

In 1999, Denis with his love of Roses and passion to supply something special to the industry with an extensive colour range and quality, the dream began at Flora International P/L.

Till today, Flora International is the largest hydroponic Rose Farm in NSW and produces over 40 rose varieties and colours, we have also extended our growing portfolio to include Oriental Lilies and now as of 2010 we are the largest Phalaenopsis Orchid grower in NSW.

It is a tough industry and any of you would know you need to adapt and diversify to ensure your longevity and success!!!

Flora International is very much a family run business, with a team of managers and staff that embraces the same principles, it is with this that we, on a daily basis, extend on the Flora family with quality suppliers and customers.